Spikes Asia announces P&G Asia as the Advertiser of the Year 2024
22 February 2024 – Spikes Asia has announced the return of the prestigious Advertiser of the Year Award, honouring P&G Asia for 2024. The Award recognises a brand that has distinguished themselves through innovative marketing and embracing creative work produced by their agencies. The year 2024 marks P&G Asia's second win as the Advertiser of the Year at Spikes Asia, the first being in 2012, making it the only brand to achieve such a milestone in the history of the Awards.
The Advertiser of the Year Award will be presented to P&G Asia’s representative, Kainaz Gazder, Senior Vice President, Baby Care & Chief Marketing Officer Asia Pacific, Middle East, Africa, at the Spikes Asia Awards Ceremony taking place at the Swissôtel The Stamford on Thursday 14 March.
As one of the most awarded companies in the history of Spikes Asia, P&G Asia has delivered many groundbreaking creative campaigns resulting in a total of 51 Spikes Awards over the past five editions – including three Awards for effectiveness – across four markets and nine brands, such as Ariel, SK-II, Vicks and Whisper. Some of their award-winning work includes Whisper, a feminine care brand in India, launching a film titled ‘The Missing Chapter’ as part of its #KeepGirlsInSchool movement, taking home the Healthcare Grand Prix and Spikes across eight different Awards at Spikes Asia 2023 and the Sustainable Development Goal Lions Grand Prix at Cannes Lions in 2022. Equally, Ariel India’s ‘#Sharetheload’ campaign, exploring the impact of years of unequal distribution of chores on relationships, has seen countless iterations and has been regionally and internationally awarded, winning multiple Grands Prix at Spikes Asia and being ranked the world’s most effective campaign by WARC two years in a row in 2017 and 2018.
Speaking about the Award, Kainaz Gazder, Senior Vice President, Baby Care & Chief Marketing Officer Asia Pacific, Middle East, Africa, said: “This is indeed a significant milestone for P&G. We have come a long way to establish our marketing excellence here in Asia. The Award has served as a testament to our commitment to forge meaningful connections with our consumers and, in doing so, deliver superior innovations to them. With this prestigious recognition, we are inspired to raise the bar higher, explore new horizons, push boundaries in the world of marketing and unlock creative expansion through the next reset.”
Jaime Ng, Festival Director, Spikes Asia, added: “We are proud to honour P&G Asia with this accolade for a second time in the history of Spikes Asia. Their creativity has sparked meaningful conversations to help drive change, evident in their flagship award-winning work. We look forward to honouring them at the Awards Ceremony in March.”
The presentation of the 2024 Spikes Asia Advertiser of the Year Award will take place during the Spikes Asia Awards Ceremony at the Swissôtel The Stamford on Thursday 14 March. Further information on Spikes Asia can be found at www.spikes.asia.
The Advertiser of the Year Award will be presented to P&G Asia’s representative, Kainaz Gazder, Senior Vice President, Baby Care & Chief Marketing Officer Asia Pacific, Middle East, Africa, at the Spikes Asia Awards Ceremony taking place at the Swissôtel The Stamford on Thursday 14 March.
As one of the most awarded companies in the history of Spikes Asia, P&G Asia has delivered many groundbreaking creative campaigns resulting in a total of 51 Spikes Awards over the past five editions – including three Awards for effectiveness – across four markets and nine brands, such as Ariel, SK-II, Vicks and Whisper. Some of their award-winning work includes Whisper, a feminine care brand in India, launching a film titled ‘The Missing Chapter’ as part of its #KeepGirlsInSchool movement, taking home the Healthcare Grand Prix and Spikes across eight different Awards at Spikes Asia 2023 and the Sustainable Development Goal Lions Grand Prix at Cannes Lions in 2022. Equally, Ariel India’s ‘#Sharetheload’ campaign, exploring the impact of years of unequal distribution of chores on relationships, has seen countless iterations and has been regionally and internationally awarded, winning multiple Grands Prix at Spikes Asia and being ranked the world’s most effective campaign by WARC two years in a row in 2017 and 2018.
Speaking about the Award, Kainaz Gazder, Senior Vice President, Baby Care & Chief Marketing Officer Asia Pacific, Middle East, Africa, said: “This is indeed a significant milestone for P&G. We have come a long way to establish our marketing excellence here in Asia. The Award has served as a testament to our commitment to forge meaningful connections with our consumers and, in doing so, deliver superior innovations to them. With this prestigious recognition, we are inspired to raise the bar higher, explore new horizons, push boundaries in the world of marketing and unlock creative expansion through the next reset.”
Jaime Ng, Festival Director, Spikes Asia, added: “We are proud to honour P&G Asia with this accolade for a second time in the history of Spikes Asia. Their creativity has sparked meaningful conversations to help drive change, evident in their flagship award-winning work. We look forward to honouring them at the Awards Ceremony in March.”
The presentation of the 2024 Spikes Asia Advertiser of the Year Award will take place during the Spikes Asia Awards Ceremony at the Swissôtel The Stamford on Thursday 14 March. Further information on Spikes Asia can be found at www.spikes.asia.
ENDS
Notes to editors
Key dates:
Wednesday 13 - Thursday 14 March: Event
Thursday 14 March: Awards Ceremony & Dinner
Press Accreditation and Event registration, including the Awards Ceremony & Dinner are open.
Contacts:
Jaime Ng
Festival Director
Spikes Asia
JaimeN@spikes.asia
Camilla Lambert
PR Director
Spikes Asia
CamillaL@canneslions.com
Tash Naidoo
Senior PR Manager
Spikes Asia
TashN@canneslions.com
Press Portal:
Press.canneslions.com
Awards Entries:
awards@spikes.asia
Entries into Spikes Asia are being accepted until 1 February 2024.
About Spikes Asia:
Spikes Asia, the home of Asia-Pacific creativity, is the region’s oldest and most prestigious awards for creative advertising. Building on over 35 years of the illustrious Spikes Awards and Tangrams Strategy & Effectiveness Awards, Spikes Asia is the result of a collaboration between Ascential, the organiser of Cannes Lions and Haymarket, publisher of Campaign Asia-Pacific.
Spikes Asia celebrates creative excellence in the Asia-Pacific region alongside learning and networking opportunities. The Awards serve as the definitive benchmark for creative excellence, marketing strategy and effectiveness in Asia-Pacific.
www.spikes.asia
About Ascential:
Ascential delivers specialist information, analytics and events to the world's leading consumer brands and their ecosystems. Our world-class businesses improve performance and solve customer problems by delivering immediately actionable information combined with visionary longer-term thinking across Product Design, Marketing and Retail & Financial Services.
We serve customers in over 120 countries, bringing local knowledge and connections to our global customer base. Ascential is listed on the London Stock Exchange.
www.lionscreativity.com | www.canneslions.com | www.ascential.com
About Haymarket:
Haymarket Media Group creates award-winning specialist content and information for international audiences. The company has more than 70 market-leading brands created by world-class experts in locations in the UK, the US, Hong Kong, Singapore, India and Germany. Haymarket’s consumer and professional brands connect people and communities across digital, mobile, print and live/virtual media platforms. Although Haymarket’s portfolio is diverse, its mission is the same across borders and markets: to deliver brand experiences which truly meet the needs of its audiences and clients. Haymarket’s brands include Campaign, PRWeek, What Car?, Autocar, AsianInvestor and Finance Asia.
www.haymarket.com
Notes to editors
Key dates:
Wednesday 13 - Thursday 14 March: Event
Thursday 14 March: Awards Ceremony & Dinner
Press Accreditation and Event registration, including the Awards Ceremony & Dinner are open.
Contacts:
Jaime Ng
Festival Director
Spikes Asia
JaimeN@spikes.asia
Camilla Lambert
PR Director
Spikes Asia
CamillaL@canneslions.com
Tash Naidoo
Senior PR Manager
Spikes Asia
TashN@canneslions.com
Press Portal:
Press.canneslions.com
Awards Entries:
awards@spikes.asia
Entries into Spikes Asia are being accepted until 1 February 2024.
About Spikes Asia:
Spikes Asia, the home of Asia-Pacific creativity, is the region’s oldest and most prestigious awards for creative advertising. Building on over 35 years of the illustrious Spikes Awards and Tangrams Strategy & Effectiveness Awards, Spikes Asia is the result of a collaboration between Ascential, the organiser of Cannes Lions and Haymarket, publisher of Campaign Asia-Pacific.
Spikes Asia celebrates creative excellence in the Asia-Pacific region alongside learning and networking opportunities. The Awards serve as the definitive benchmark for creative excellence, marketing strategy and effectiveness in Asia-Pacific.
www.spikes.asia
About Ascential:
Ascential delivers specialist information, analytics and events to the world's leading consumer brands and their ecosystems. Our world-class businesses improve performance and solve customer problems by delivering immediately actionable information combined with visionary longer-term thinking across Product Design, Marketing and Retail & Financial Services.
We serve customers in over 120 countries, bringing local knowledge and connections to our global customer base. Ascential is listed on the London Stock Exchange.
www.lionscreativity.com | www.canneslions.com | www.ascential.com
About Haymarket:
Haymarket Media Group creates award-winning specialist content and information for international audiences. The company has more than 70 market-leading brands created by world-class experts in locations in the UK, the US, Hong Kong, Singapore, India and Germany. Haymarket’s consumer and professional brands connect people and communities across digital, mobile, print and live/virtual media platforms. Although Haymarket’s portfolio is diverse, its mission is the same across borders and markets: to deliver brand experiences which truly meet the needs of its audiences and clients. Haymarket’s brands include Campaign, PRWeek, What Car?, Autocar, AsianInvestor and Finance Asia.
www.haymarket.com
