Dubai Lynx announces its 2024 Shortlists
5 March 2024 - Dubai Lynx, MENA’s leading platform for creative excellence and effectiveness, has released the shortlists across 16 Awards. From 1676 entries, 361 pieces of work have been shortlisted and will now compete to be awarded MENA’s most prestigious creative communications accolade. The remaining four shortlists will be announced tomorrow morning, Wednesday 6 March, 9am GST.
The winners of the Dubai Lynx Awards will be announced during the Awards Ceremony tomorrow, at the Emirates Golf Club, Wednesday 6 March. During the Ceremony, the Annahar Media Group will be honoured as the Dubai Lynx Advertiser of the Year, Ali Rez as the Advertising Person of the Year, Outstanding Contribution and all other Special Awards winners will also be revealed.
Marian Brannelly, Global Director of Awards, LIONS, said: “We’re delighted to announce the Shortlists for Dubai Lynx, ahead of what is set to be a fantastic Festival today. This year we've seen growth in submissions across a number of Awards including Creative Commerce, increasing by 16% in its second year. This shift reflects the rapid pace of innovation in the region when it comes to commerce and customer journeys. Additionally Social & Influencer, now in its third year, has grown by 7% yoy. We’re looking forward to bringing MENA’s creative community together once again to celebrate the body of work that’s made this year’s shortlists.”
Ian Fairservice, Vice Chairman, Dubai Lynx, commented: “We’re excited to announce Dubai Lynx’s shortlisted pieces of work for 2024. Many interesting trends have arisen from this year’s entries and we look forward to seeing the work that the Juries will go on to award. Congratulations to all of those who have been shortlisted and we look forward to celebrating the winners tomorrow night at the Awards Ceremony.”
“As the rapidly evolving digital landscape continues to challenge and shape diverse executions of media, the benchmarks for creativity and competition rise in tandem,” said Majed Al Suwaidi, Senior Vice President of Dubai Media City, part of TECOM Group PJSC. “In the pursuit of remaining ahead of such a fast-paced industry, MENA’s creative community is delivering an outstanding quality of work and ingenuity that will power the transformation of the regional creative economy. This is particularly prevalent in the Creative Effectiveness category, which alone has seen an 84% YoY increase that reflects a growth in impact-led creative work. Fostering such ingenuity is imperative to secure our industry’s future, and our Strategic Partnership with Dubai Lynx reflects our commitment to collaborating with the region’s most creative minds as we elevate the media discourse for years to come.”
The Entertainment, Healthcare, Integrated and Glass: The Award for Change Shortlists will be announced tomorrow, Wednesday 6 March, 9am GST. The Grands Prix and Special Awards, as well as the Gold, Silver and Bronze winners will be announced at the Awards Ceremony tomorrow evening, Wednesday 6 March at the Emirates Golf Club. All shortlists can be found at https://www.lovethework.com/work-awards/awards/dubai-lynx.
ENDS
Notes to Editors
Key dates:
Tuesday 5 March: Festival
Wednesday 6 March: Awards Ceremony & Dinner
Contacts:
Camilla Lambert
PR Director
Dubai Lynx
Camillal@canneslions.com
Tash Naidoo
Senior PR Manager
Tashn@canneslions.com
Kamille Marchant
Festival Director
Dubai Lynx
Kamillem@dubailynx.com
Press Portal:
press.canneslions.com
Awards enquiries:
awards@dubailynx.com
About Dubai Lynx
The Dubai Lynx International Festival of Creativity is the leading competition and awards for advertising creative excellence in the Middle East and North Africa. Presented by Cannes Lions together with their regional partners, Motivate Media Group, the Dubai Lynx International Festival of Creativity, is held in association with the UAE Chapter of the International Advertising Association (IAA) and with the support of Dubai Media City (DMC).
The Dubai Lynx Awards, which are part of the Festival, honour creative excellence in Brand Experience & Activation, Creative Commerce, Creative Effectiveness, Creative Strategy, Design, Digital, Direct, Entertainment, Film, Film Craft, Glass: The Award for Change, Healthcare, Industry Craft, Integrated, Media, Outdoor, PR, Print & Publishing, Radio & Audio and Social & Influencer. High-profile Jurors will award the coveted Dubai Lynx trophy to establish the definitive standard for creative excellence in the Middle East and North Africa region.
www.dubailynx.com
About Ascential
Ascential delivers specialist information, analytics and events to the world's leading consumer brands and their ecosystems. Our world-class businesses improve performance and solve customer problems by delivering immediately actionable information combined with visionary longer-term thinking across Product Design, Marketing and Retail & Financial Services.
We serve customers in over 120 countries, bringing local knowledge and connections to our global customer base. Ascential is listed on the London Stock Exchange.
www.lionscreativity.com | www.canneslions.com | www.ascential.com
About Motivate Media Group
Motivate Media Group operates across the GCC and MENA region with a diverse portfolio of media interests comprising magazines, digital, social, video, exhibitions & events, cinema and books.
A leading publisher in the Gulf since 1979, its portfolio includes market-leading magazines, eight websites and over 300 book titles. Motivate’s digital and video division is an established content provider for some of the region’s largest companies and the Motivate events team expertly stage some of the GCC’s major award ceremonies, festivals and activations.
With a staff of more than 200 experienced and dedicated professionals, Motivate is committed to providing editorial excellence, and a corporate mission to develop integrated communication channels that entertain, inform and enrich.
Motivatemedia.com
About Dubai Media City
Dubai Media City is a business community dedicated to the media industry by TECOM Group. With its diverse portfolio of local and international customers representing traditional and new media industries, marketing, and communications as well as support services, Dubai Media City offers a well-connected industry network, strategic location and state-of-the-art infrastructure that enable customers to flourish. The vibrant business district includes a wide range of retail and dining options in addition to a host of world-class residential and hospitality facilities.
For more information, please visit dmc.ae.
About TECOM Group PJSC
TECOM Group has been developing strategic, sector-focused business districts across the emirate of Dubai since 1999. TECOM Group is well-positioned to continue playing an integral role in cementing Dubai’s status as a global business and talent hub.
The TECOM Group portfolio consists of 10 business districts catering to 6 vital knowledge-based economic sectors, including design, education, manufacturing, media, science, and technology. The Group provides a varied and tailor-made leasing portfolio – which includes offices, co-working spaces, warehouses, and land – to over 11,000 customers and more than 124,000 professionals.
TECOM Group offers additional value-added services to deliver a competitive and attractive environment for businesses and entrepreneurs to thrive in and to facilitate engagement between the districts’ community members. Government and corporate services are made available through an integrated smart services platform, “axs”, which enhances ease of doing business and provides community members with a seamless experience.
TECOM Group also provides industry specialised facilities, including media production studios, laboratories, and higher education campuses. in5, its enabling platform for entrepreneurs and start-ups, offers innovation centres supporting tech, media, and design start-ups and SMEs. Its future-focused co-working spaces D/Quarters deliver stimulating work environments for tenants, and the “Go Freelance” package serves freelance talents.
For more information, please visit tecomgroup.ae.
