Cannes Lions Honours Mattel Chairman and CEO Ynon Kreiz with Entertainment Person of the Year Award
7 June 2024 - The Cannes Lions International Festival of Creativity has announced that it will recognise Mattel’s Chairman and Chief Executive Officer, Ynon Kreiz, as Entertainment Person of the Year. Presented in recognition of the vital role that entertainment plays in the marketing and communications landscape, the award celebrates the creativity that inspires others to produce truly compelling, meaningful, and entertaining content.
He has led a multi-year transformation strategy that established Mattel as an IP-driven, high-performing toy company. Under his leadership, Mattel Films has announced 16 motion pictures in active development with major studio partners. Its first movie, “Barbie,” became a cultural phenomenon, achieving the largest global box-office in 2023 and the industry’s 14th-highest grossing movie of all time. The culture shifting Barbie movie was nominated for eight Academy Awards including Best Picture and received the Oscar for Best Original Song.
Mattel has a growing entertainment offering in television, consumer products, digital games, live events and experiences, publishing, and music. Per Circana, in 2023 Mattel was the #1 toy company in the U.S. for the 30th consecutive year, achieving its largest annual share gain in the U.S. on record.
About the Award, Simon Cook, CEO, LIONS, said: “We are delighted to be honouring Ynon and recognising Mattel for their continued commitment to creativity in entertainment. The strong leadership of Mattel has led to it becoming an innovative global toy and family entertainment company. By unlocking the potential of its core assets and IP, Mattel has strengthened the company’s relevance and appeal of its iconic global portfolio. Through Barbie particularly, Ynon has opened the aperture of the brand, broadening its cultural resonance and commercial success.”
Commenting on the Award, Ynon Kreiz, Chairman and Chief Executive Officer, Mattel, said: “At its core, Mattel is a creative company fueled by innovation and guided by our purpose. We are driven by the knowledge that the people who buy our products are more than consumers, they are fans with an emotional connection to our brands. It is an incredible honour to be recognised by the prestigious Cannes Lions, and to share this with the global team at Mattel whose passion fosters our creativity, every day.”
Kreiz will deliver a keynote seminar on Friday 21 June, and collect the award during that evening’s Cannes Lions Awards Show.
Further information on Cannes Lions, including the Awards and Pass options, can be found at www.canneslions.com.
ENDS
Contacts:
Camilla Lambert
PR Director
Cannes Lions International Festival of Creativity
Camillal@canneslions.com
Tash Naidoo
Senior PR Manager
Cannes Lions International Festival of Creativity
Tashn@canneslions.com
Press Portal:
press.canneslions.com
Notes to editors:
About LIONS
As The Home of Creativity, LIONS powers the marketing segment of Ascential and is a destination for those in the business of creativity. As the definitive benchmark of creative excellence and with unparalleled access to insight on how it works, LIONS provides those on the journey to creative excellence all they need, at whatever stage they are at and wherever they are. Our annual five-day Festival, Cannes Lions, is the meeting place for the global creative marketing community and a celebration of the world’s most excellent and effective work.
LIONS is part of Ascential
Ascential takes the world’s leading brands to the heart of what’s next for their industries.
We do this through our events, intelligence products and advisory services. Our 700 people serve a global customer base from more than 100 countries in the large and growing Marketing and Financial Technology sectors.
Ascential plc is listed on London Stock Exchange (LON: ASCL).
www.lionscreativity.com | www.canneslions.com | www.ascential.com
He has led a multi-year transformation strategy that established Mattel as an IP-driven, high-performing toy company. Under his leadership, Mattel Films has announced 16 motion pictures in active development with major studio partners. Its first movie, “Barbie,” became a cultural phenomenon, achieving the largest global box-office in 2023 and the industry’s 14th-highest grossing movie of all time. The culture shifting Barbie movie was nominated for eight Academy Awards including Best Picture and received the Oscar for Best Original Song.
Mattel has a growing entertainment offering in television, consumer products, digital games, live events and experiences, publishing, and music. Per Circana, in 2023 Mattel was the #1 toy company in the U.S. for the 30th consecutive year, achieving its largest annual share gain in the U.S. on record.
About the Award, Simon Cook, CEO, LIONS, said: “We are delighted to be honouring Ynon and recognising Mattel for their continued commitment to creativity in entertainment. The strong leadership of Mattel has led to it becoming an innovative global toy and family entertainment company. By unlocking the potential of its core assets and IP, Mattel has strengthened the company’s relevance and appeal of its iconic global portfolio. Through Barbie particularly, Ynon has opened the aperture of the brand, broadening its cultural resonance and commercial success.”
Commenting on the Award, Ynon Kreiz, Chairman and Chief Executive Officer, Mattel, said: “At its core, Mattel is a creative company fueled by innovation and guided by our purpose. We are driven by the knowledge that the people who buy our products are more than consumers, they are fans with an emotional connection to our brands. It is an incredible honour to be recognised by the prestigious Cannes Lions, and to share this with the global team at Mattel whose passion fosters our creativity, every day.”
Kreiz will deliver a keynote seminar on Friday 21 June, and collect the award during that evening’s Cannes Lions Awards Show.
Further information on Cannes Lions, including the Awards and Pass options, can be found at www.canneslions.com.
ENDS
Contacts:
Camilla Lambert
PR Director
Cannes Lions International Festival of Creativity
Camillal@canneslions.com
Tash Naidoo
Senior PR Manager
Cannes Lions International Festival of Creativity
Tashn@canneslions.com
Press Portal:
press.canneslions.com
Notes to editors:
About LIONS
As The Home of Creativity, LIONS powers the marketing segment of Ascential and is a destination for those in the business of creativity. As the definitive benchmark of creative excellence and with unparalleled access to insight on how it works, LIONS provides those on the journey to creative excellence all they need, at whatever stage they are at and wherever they are. Our annual five-day Festival, Cannes Lions, is the meeting place for the global creative marketing community and a celebration of the world’s most excellent and effective work.
LIONS is part of Ascential
Ascential takes the world’s leading brands to the heart of what’s next for their industries.
We do this through our events, intelligence products and advisory services. Our 700 people serve a global customer base from more than 100 countries in the large and growing Marketing and Financial Technology sectors.
Ascential plc is listed on London Stock Exchange (LON: ASCL).
www.lionscreativity.com | www.canneslions.com | www.ascential.com
