Eurobest announces new Creative B2B Award
Submissions for the 37th Eurobest Awards open
15 August 2024 - Eurobest, celebrating Europe’s most groundbreaking creativity, has announced today that the Awards are open for entries, in addition to revealing a refresh to its Awards.
New for 2024, the Creative B2B Eurobest Award celebrates game-changing creativity and effectiveness for products, propositions, services, solutions or experiences whose primary buyer is a business decision-maker or group of decision-makers/buyers who make purchases/transactions on behalf of other businesses. Entrants will need to demonstrate both short-term tactics and long-term brand-building strategies that connect with customers, improve brand health and ultimately drive growth.
Following on from the success of the introduction of the Humour category at Cannes Lions this year, entrants will be able to enter comedic work in a specific category as part of the cultural and context sections, to celebrate the art of humour in branded communications. In addition to evolving its entry process to focus on areas of Sustainability, DE&I and Cultural Context, other changes include a refresh to the Innovation Eurobest Award, expanding its offering to encompass a broader spectrum of innovation, a refresh to the PR Eurobest Award to accurately reflect the current PR industry and a refresh to the Social & Influencer Award to recognise and celebrate the pivotal role that creators play in shaping and amplifying brand messages.
Marian Brannelly, Global Director of Awards, LIONS, said: “It’s an exciting time for creativity in Europe, which is reflected across the evolution of our Awards, including the brand new Creative B2B Award. Following on from Europe’s success at Cannes Lions this year in B2B, this is an apt time to introduce this Award and shine a spotlight on creative work in this space. We’re looking forward to celebrating the region’s best creative work that will not only set the industry standard, but propel it forward.”
For the first time, the CMO Growth Council, hosted by Bloomberg Media, in partnership with the ANA, will convene on 14 November 2024 during Eurobest. The roundtable discussion will host senior marketers from global and local brands to share insights to accelerate business growth, and the working principles to successfully navigate the evolving media landscape. The collective contributions from this session will contribute to a set of playbooks, roadmaps and actions that will be presented at the global CMO Growth Council meeting in Orlando in October 2025.
Entries into Eurobest are being accepted until Thursday 17 October 2024 and registration into the Eurobest Young Creatives competition will open on Monday 9 September 2024. Further information on the Awards can be found at www.eurobest.com.
ENDS
Contacts:
Camilla Lambert
PR Director
LIONS
Camillal@canneslions.com
Tash Naidoo
Senior PR Manager
LIONS
Tashn@canneslions.com
Press Portal:
press.canneslions.com
Notes to editors:
About LIONS
As The Home of Creativity, LIONS powers the marketing segment of Ascential and is a destination for those in the business of creativity. As the definitive benchmark of creative excellence and with unparalleled access to insight on how it works, LIONS provides those on the journey to creative excellence all they need, at whatever stage they are at and wherever they are. Our annual five-day Festival, Cannes Lions, is the meeting place for the global creative marketing community and a celebration of the world’s most excellent and effective work.
LIONS is part of Ascential
Ascential takes the world’s leading brands to the heart of what’s next for their industries.
We do this through our events, intelligence products and advisory services. Our 700 people serve a global customer base from more than 100 countries in the large and growing Marketing and Financial Technology sectors.
Ascential plc is listed on London Stock Exchange (LON: ASCL).
www.lionscreativity.com | www.canneslions.com | www.ascential.com
New for 2024, the Creative B2B Eurobest Award celebrates game-changing creativity and effectiveness for products, propositions, services, solutions or experiences whose primary buyer is a business decision-maker or group of decision-makers/buyers who make purchases/transactions on behalf of other businesses. Entrants will need to demonstrate both short-term tactics and long-term brand-building strategies that connect with customers, improve brand health and ultimately drive growth.
Following on from the success of the introduction of the Humour category at Cannes Lions this year, entrants will be able to enter comedic work in a specific category as part of the cultural and context sections, to celebrate the art of humour in branded communications. In addition to evolving its entry process to focus on areas of Sustainability, DE&I and Cultural Context, other changes include a refresh to the Innovation Eurobest Award, expanding its offering to encompass a broader spectrum of innovation, a refresh to the PR Eurobest Award to accurately reflect the current PR industry and a refresh to the Social & Influencer Award to recognise and celebrate the pivotal role that creators play in shaping and amplifying brand messages.
Marian Brannelly, Global Director of Awards, LIONS, said: “It’s an exciting time for creativity in Europe, which is reflected across the evolution of our Awards, including the brand new Creative B2B Award. Following on from Europe’s success at Cannes Lions this year in B2B, this is an apt time to introduce this Award and shine a spotlight on creative work in this space. We’re looking forward to celebrating the region’s best creative work that will not only set the industry standard, but propel it forward.”
For the first time, the CMO Growth Council, hosted by Bloomberg Media, in partnership with the ANA, will convene on 14 November 2024 during Eurobest. The roundtable discussion will host senior marketers from global and local brands to share insights to accelerate business growth, and the working principles to successfully navigate the evolving media landscape. The collective contributions from this session will contribute to a set of playbooks, roadmaps and actions that will be presented at the global CMO Growth Council meeting in Orlando in October 2025.
Entries into Eurobest are being accepted until Thursday 17 October 2024 and registration into the Eurobest Young Creatives competition will open on Monday 9 September 2024. Further information on the Awards can be found at www.eurobest.com.
ENDS
Contacts:
Camilla Lambert
PR Director
LIONS
Camillal@canneslions.com
Tash Naidoo
Senior PR Manager
LIONS
Tashn@canneslions.com
Press Portal:
press.canneslions.com
Notes to editors:
About LIONS
As The Home of Creativity, LIONS powers the marketing segment of Ascential and is a destination for those in the business of creativity. As the definitive benchmark of creative excellence and with unparalleled access to insight on how it works, LIONS provides those on the journey to creative excellence all they need, at whatever stage they are at and wherever they are. Our annual five-day Festival, Cannes Lions, is the meeting place for the global creative marketing community and a celebration of the world’s most excellent and effective work.
LIONS is part of Ascential
Ascential takes the world’s leading brands to the heart of what’s next for their industries.
We do this through our events, intelligence products and advisory services. Our 700 people serve a global customer base from more than 100 countries in the large and growing Marketing and Financial Technology sectors.
Ascential plc is listed on London Stock Exchange (LON: ASCL).
www.lionscreativity.com | www.canneslions.com | www.ascential.com
