Dubai Lynx evolves from an annual Festival to a series of year-round events, experiences and learning opportunities for MENA
Dubai Lynx 2025 opens for Awards submissions
10 October 2024 - Dubai Lynx, MENA’s leading platform for creative excellence and effectiveness, has today announced the 2025 Awards are open for submissions, in addition to revealing a refresh to its Awards and an evolution to its platform.
Dubai Lynx is evolving from an annual Festival to a series of year-round events, experiences and learning opportunities designed to support the evolution of the marketing and communications industry in the region. This approach will drive greater opportunities for different audiences to connect with the platform year-round, while allowing Dubai Lynx to support its ongoing commitment to showcasing and fostering talent in the region by providing more networking and learning opportunities that focus on the challenges and topics relevant to MENA. The Awards will culminate in the live Awards Ceremony, held in April next year, and continue to set the benchmark for creative excellence in MENA while providing an opportunity for the industry to come together to network and celebrate.
New for the 2025 Dubai Lynx Awards, the Digital Lynx has now evolved into the Digital Craft Lynx, in order to reflect the importance of technological artistry across platforms. Following on from the success of the introduction of the Humour category at Cannes Lions 2024, entrants will be able to enter relevant work in a specific category as part of the cultural and context sections, to celebrate entertaining and effective work in branded communications. Other changes include an update to the Audio & Radio Lynx Award to reflect the expansion of Audio work across the industry, a refresh to the PR Lynx Award to accurately reflect the current PR industry and a refresh to the Social & Influencer Award to recognise and celebrate the pivotal role that creators play in shaping and amplifying brand messages. Dubai Lynx has also evolved its entry process to focus on areas of Sustainability, DEI and Cultural Context. Entrants will have the option to have their answers to Sustainability and DEI questions seen by their respective Jury, to encourage entrants that are making progress in these areas to provide that additional perspective. Entrants will be required to answer a compulsory question about the cultural context, to provide the Jury with as full a picture as possible when it comes to the cultural nuances of the work.
Philip Thomas, Chairman, Dubai Lynx, commented: “MENA is a creative powerhouse when it comes to craft, innovation and storytelling. It’s inspiring to see the region’s commitment to creativity, showcased through an 84% increase year on year in Creative Effectiveness entries at the 2024 Dubai Lynx Awards. The evolution of the Dubai Lynx platform will offer more tailored experiences for the industry to engage with each other throughout the year and to celebrate creativity year-round.”
Ian Fairservice, Vice Chairman, Dubai Lynx, added: “We’ve identified the key areas that are top of mind for our industry and community and used these insights to design a year-round series of events that are impactful, focused, and enriching to the MENA community. Every year, the work and the winners give us a glimpse into the future, the evolving shape of creativity and how to prepare for what’s coming next. We look forward to celebrating the body of work that will emerge and benchmark creativity in the region.”
Entries into Dubai Lynx are being accepted until 23 January 2025. Further information on the Awards can be found at www.dubailynx.com/awards.
ENDS
Contacts:
Camilla Lambert
PR Director
LIONS
Camillal@canneslions.com
Tash Naidoo
Senior PR Manager
LIONS
Tashn@canneslions.com
Kamille Marchant
Director
Dubai Lynx
Kamillem@dubailynx.com
Press Portal:
press.canneslions.com
Awards enquiries:
awards@dubailynx.com
Notes to editors:
About Dubai Lynx
Dubai Lynx is MENA’s leading Awards for creative excellence and effectiveness, in the Middle East and North Africa. Presented by Ascential, organisers of Cannes Lions, together with their regional partners, Motivate Media Group, the Dubai Lynx, is held in association with the UAE Chapter of the International Advertising Association (IAA) and with the support of Dubai Media City (DMC). The Awards serve as the definitive benchmark for creative excellence, marketing strategy and effectiveness in MENA.
www.dubailynx.com
About LIONS
LIONS is part of Ascential. Ascential takes the world’s leading brands to the heart of what’s next for their industries. We do this through our events, intelligence products and advisory services. Our 700 people serve a global customer base from more than 100 countries in the large and growing Marketing and Financial Technology sectors. Ascential is part of the Informa Group.
www.lionscreativity.com
About Motivate Media Group
Motivate Media Group operates across the GCC and MENA region with a diverse portfolio of media interests comprising magazines, digital, social, video, exhibitions & events, cinema and books.
A leading publisher in the Gulf since 1979, its portfolio includes market-leading magazines, eight websites and over 300 book titles. Motivate’s digital and video division is an established content provider for some of the region’s largest companies and the Motivate events team expertly stage some of the GCC’s major award ceremonies, festivals and activations.
With a staff of more than 200 experienced and dedicated professionals, Motivate is committed to providing editorial excellence, and a corporate mission to develop integrated communication channels that entertain, inform and enrich.
Motivatemedia.com
Dubai Lynx is evolving from an annual Festival to a series of year-round events, experiences and learning opportunities designed to support the evolution of the marketing and communications industry in the region. This approach will drive greater opportunities for different audiences to connect with the platform year-round, while allowing Dubai Lynx to support its ongoing commitment to showcasing and fostering talent in the region by providing more networking and learning opportunities that focus on the challenges and topics relevant to MENA. The Awards will culminate in the live Awards Ceremony, held in April next year, and continue to set the benchmark for creative excellence in MENA while providing an opportunity for the industry to come together to network and celebrate.
New for the 2025 Dubai Lynx Awards, the Digital Lynx has now evolved into the Digital Craft Lynx, in order to reflect the importance of technological artistry across platforms. Following on from the success of the introduction of the Humour category at Cannes Lions 2024, entrants will be able to enter relevant work in a specific category as part of the cultural and context sections, to celebrate entertaining and effective work in branded communications. Other changes include an update to the Audio & Radio Lynx Award to reflect the expansion of Audio work across the industry, a refresh to the PR Lynx Award to accurately reflect the current PR industry and a refresh to the Social & Influencer Award to recognise and celebrate the pivotal role that creators play in shaping and amplifying brand messages. Dubai Lynx has also evolved its entry process to focus on areas of Sustainability, DEI and Cultural Context. Entrants will have the option to have their answers to Sustainability and DEI questions seen by their respective Jury, to encourage entrants that are making progress in these areas to provide that additional perspective. Entrants will be required to answer a compulsory question about the cultural context, to provide the Jury with as full a picture as possible when it comes to the cultural nuances of the work.
Philip Thomas, Chairman, Dubai Lynx, commented: “MENA is a creative powerhouse when it comes to craft, innovation and storytelling. It’s inspiring to see the region’s commitment to creativity, showcased through an 84% increase year on year in Creative Effectiveness entries at the 2024 Dubai Lynx Awards. The evolution of the Dubai Lynx platform will offer more tailored experiences for the industry to engage with each other throughout the year and to celebrate creativity year-round.”
Ian Fairservice, Vice Chairman, Dubai Lynx, added: “We’ve identified the key areas that are top of mind for our industry and community and used these insights to design a year-round series of events that are impactful, focused, and enriching to the MENA community. Every year, the work and the winners give us a glimpse into the future, the evolving shape of creativity and how to prepare for what’s coming next. We look forward to celebrating the body of work that will emerge and benchmark creativity in the region.”
Entries into Dubai Lynx are being accepted until 23 January 2025. Further information on the Awards can be found at www.dubailynx.com/awards.
ENDS
Contacts:
Camilla Lambert
PR Director
LIONS
Camillal@canneslions.com
Tash Naidoo
Senior PR Manager
LIONS
Tashn@canneslions.com
Kamille Marchant
Director
Dubai Lynx
Kamillem@dubailynx.com
Press Portal:
press.canneslions.com
Awards enquiries:
awards@dubailynx.com
Notes to editors:
About Dubai Lynx
Dubai Lynx is MENA’s leading Awards for creative excellence and effectiveness, in the Middle East and North Africa. Presented by Ascential, organisers of Cannes Lions, together with their regional partners, Motivate Media Group, the Dubai Lynx, is held in association with the UAE Chapter of the International Advertising Association (IAA) and with the support of Dubai Media City (DMC). The Awards serve as the definitive benchmark for creative excellence, marketing strategy and effectiveness in MENA.
www.dubailynx.com
About LIONS
LIONS is part of Ascential. Ascential takes the world’s leading brands to the heart of what’s next for their industries. We do this through our events, intelligence products and advisory services. Our 700 people serve a global customer base from more than 100 countries in the large and growing Marketing and Financial Technology sectors. Ascential is part of the Informa Group.
www.lionscreativity.com
About Motivate Media Group
Motivate Media Group operates across the GCC and MENA region with a diverse portfolio of media interests comprising magazines, digital, social, video, exhibitions & events, cinema and books.
A leading publisher in the Gulf since 1979, its portfolio includes market-leading magazines, eight websites and over 300 book titles. Motivate’s digital and video division is an established content provider for some of the region’s largest companies and the Motivate events team expertly stage some of the GCC’s major award ceremonies, festivals and activations.
With a staff of more than 200 experienced and dedicated professionals, Motivate is committed to providing editorial excellence, and a corporate mission to develop integrated communication channels that entertain, inform and enrich.
Motivatemedia.com
