Spikes Asia announces its 2025 shortlists
Australia and India have the most shortlisted entries, followed by Japan
20 March 2025 - Spikes Asia, APAC’s most prestigious and sought-after Award for creativity and marketing effectiveness, has revealed its shortlists for the 2025 Awards. From an initial 2759 entries from 20 markets, 613 pieces of work have been shortlisted and will now compete to be awarded APAC’s most coveted creative branded communications accolade. Australia and India have the most shortlisted pieces of work, followed by Japan.
Winners of the Spikes Asia Awards will be announced during the Awards Ceremony taking place at the Swissôtel The Stamford Singapore on Thursday 24 April. During the Ceremony, Samsung Electronics will be honoured as the 2025 Advertiser of the Year.
Speaking about the Shortlists, Mandy Neo, Director, Spikes Asia, said: “This year’s shortlists represent the outstanding creativity and marketing effectiveness across APAC. The quality and breadth of work submitted reflect the evolving landscape of branded communications, showcasing fresh perspectives and powerful storytelling. We congratulate all the shortlisted entrants and look forward to celebrating the winners at the Awards Ceremony in April.”
Marian Brannelly, Global Director of Awards, LIONS, added: “Creativity continues to be a driving force for innovation and impact across APAC. The Spikes Asia Awards set the benchmark for excellence, and this year’s shortlist reflects the ingenuity, cultural resonance, and world-class craft shaping the industry. It’s inspiring to see how brands and agencies across the region are pushing creative boundaries to drive meaningful change. We look forward to unveiling the winners and celebrating their achievements next month.”
All shortlists can be found at www.lovethework.com/work-awards/awards/spikes-asia. All winners will be announced during the Spikes Asia Awards Ceremony taking place at Swissôtel The Stamford Singapore on Thursday 24 April. Details of how to attend can be found here.
ENDS
Notes to editors
Contacts:
Mandy Neo
Director
Spikes Asia
Mandyn@spikes.asia
Camilla Lambert
PR Director
LIONS
Camillal@canneslions.com
Tash Naidoo
Senior PR Manager
LIONS
Tashn@canneslions.com
Press Portal:
press.canneslions.com
Awards enquiries:
awards@spikes.asia
About Spikes Asia
Spikes Asia, the home of Asia-Pacific creativity, is the region’s oldest and most prestigious awards for creative advertising. Building on over 35 years of the illustrious Spikes Awards and Tangrams Strategy & Effectiveness Awards, Spikes Asia is the result of a collaboration between Ascential, part of the Informa Group and organiser of Cannes Lions, and Haymarket, publisher of Campaign Asia-Pacific.
Spikes Asia celebrates creative excellence in the Asia-Pacific region alongside learning and networking opportunities. The Awards serve as the definitive benchmark for creative excellence, marketing strategy and effectiveness in Asia-Pacific.
www.spikes.asia
About LIONS
As The Home of Creativity, LIONS is the destination for those in the business of creativity. As the definitive benchmark of creative excellence and with unparalleled access to insight on how it works, LIONS provides those on the journey to creative excellence all they need, at whatever stage they are at and wherever they are. Our annual five-day Festival, Cannes Lions, is the meeting place for the global creative marketing community and a celebration of the world’s most excellent and effective work.
www.lionscreativity.com
About Haymarket
Haymarket Media Group creates award-winning specialist content and information for international audiences. The company has more than 70 market-leading brands created by world-class experts in locations in the UK, the US, Hong Kong, Singapore, India and Germany. Haymarket’s consumer and professional brands connect people and communities across digital, mobile, print and live/virtual media platforms. Although Haymarket’s portfolio is diverse, its mission is the same across borders and markets: to deliver brand experiences which truly meet the needs of its audiences and clients. Haymarket’s brands include Campaign, PRWeek, What Car?, Autocar, AsianInvestor and Finance Asia.
www.haymarket.com
Winners of the Spikes Asia Awards will be announced during the Awards Ceremony taking place at the Swissôtel The Stamford Singapore on Thursday 24 April. During the Ceremony, Samsung Electronics will be honoured as the 2025 Advertiser of the Year.
Speaking about the Shortlists, Mandy Neo, Director, Spikes Asia, said: “This year’s shortlists represent the outstanding creativity and marketing effectiveness across APAC. The quality and breadth of work submitted reflect the evolving landscape of branded communications, showcasing fresh perspectives and powerful storytelling. We congratulate all the shortlisted entrants and look forward to celebrating the winners at the Awards Ceremony in April.”
Marian Brannelly, Global Director of Awards, LIONS, added: “Creativity continues to be a driving force for innovation and impact across APAC. The Spikes Asia Awards set the benchmark for excellence, and this year’s shortlist reflects the ingenuity, cultural resonance, and world-class craft shaping the industry. It’s inspiring to see how brands and agencies across the region are pushing creative boundaries to drive meaningful change. We look forward to unveiling the winners and celebrating their achievements next month.”
All shortlists can be found at www.lovethework.com/work-awards/awards/spikes-asia. All winners will be announced during the Spikes Asia Awards Ceremony taking place at Swissôtel The Stamford Singapore on Thursday 24 April. Details of how to attend can be found here.
ENDS
Notes to editors
Contacts:
Mandy Neo
Director
Spikes Asia
Mandyn@spikes.asia
Camilla Lambert
PR Director
LIONS
Camillal@canneslions.com
Tash Naidoo
Senior PR Manager
LIONS
Tashn@canneslions.com
Press Portal:
press.canneslions.com
Awards enquiries:
awards@spikes.asia
About Spikes Asia
Spikes Asia, the home of Asia-Pacific creativity, is the region’s oldest and most prestigious awards for creative advertising. Building on over 35 years of the illustrious Spikes Awards and Tangrams Strategy & Effectiveness Awards, Spikes Asia is the result of a collaboration between Ascential, part of the Informa Group and organiser of Cannes Lions, and Haymarket, publisher of Campaign Asia-Pacific.
Spikes Asia celebrates creative excellence in the Asia-Pacific region alongside learning and networking opportunities. The Awards serve as the definitive benchmark for creative excellence, marketing strategy and effectiveness in Asia-Pacific.
www.spikes.asia
About LIONS
As The Home of Creativity, LIONS is the destination for those in the business of creativity. As the definitive benchmark of creative excellence and with unparalleled access to insight on how it works, LIONS provides those on the journey to creative excellence all they need, at whatever stage they are at and wherever they are. Our annual five-day Festival, Cannes Lions, is the meeting place for the global creative marketing community and a celebration of the world’s most excellent and effective work.
www.lionscreativity.com
About Haymarket
Haymarket Media Group creates award-winning specialist content and information for international audiences. The company has more than 70 market-leading brands created by world-class experts in locations in the UK, the US, Hong Kong, Singapore, India and Germany. Haymarket’s consumer and professional brands connect people and communities across digital, mobile, print and live/virtual media platforms. Although Haymarket’s portfolio is diverse, its mission is the same across borders and markets: to deliver brand experiences which truly meet the needs of its audiences and clients. Haymarket’s brands include Campaign, PRWeek, What Car?, Autocar, AsianInvestor and Finance Asia.
www.haymarket.com
