Eurobest reveals 2025 Shortlists
Bosnia & Herzegovina receives first-ever shortlists and independent agencies see greater prominence
27 November 2025 - The Eurobest Awards, celebrating Europe’s most groundbreaking creativity, has today revealed the 2025 shortlisted work. Earlier this month, Juries convened in London to review and benchmark the very best in European creativity and effectiveness.
This year’s Awards received entries from 37 markets across Europe, with work from 25 of those markets making the shortlists. Bosnia & Herzegovina made history at this year’s Awards, with ‘It’s Time to Stop!’ from Via Media for Bingo receiving four shortlists across the Glass: The Award for Change, Creative Strategy and PR Eurobest Awards.
Independent agencies also strengthened their presence within the Awards, receiving more shortlists, underscoring their dynamic creative impact across the European market. And reflecting the growing focus on specialised creativity, the Creative B2B Award, now in its second year, saw a notable rise in participation.
Simon Cook, CEO, LIONS, commented: “This year’s Eurobest shortlists capture European creativity at a transformative moment. From Bosnia & Herzegovina's historic first to the rise of independent agency recognition, the work reflects how creativity is evolving to deliver real impact across the region. We look forward to celebrating the winners that will set the benchmark for creative excellence across Europe at the Eurobest Awards Show.”
Marian Brannelly, Global Director of Awards, LIONS, added: “This year’s shortlists celebrate the rich diversity and depth of ideas shaping Europe’s creative landscape, with a breadth of markets represented, showcasing the region’s cultural richness. These shortlists truly capture the progressive spirit driving creativity forward in the region. Congratulations to all shortlisted entrants and thank you to our Jurors for curating this exceptional body of work.”
The 2025 winners, including the Young Creative Competition winners, will be announced at the Eurobest Awards Show on Thursday 4 December, starting at 2pm GMT (3pm CET/4pm EET). As well as celebrating this year’s winners, the Awards Show will offer behind-the-scenes insights from the Jury. The Awards Show will be accessible via The Work – sign up here for further details.
All shortlists are now available to view exclusively on The Work.
ENDS
Contacts:
Camilla Lambert
PR Director
LIONS
Camillal@canneslions.com
Tash Naidoo
Senior PR Manager
LIONS
Tashn@canneslions.com
Indiana Edwards
PR Coordinator
LIONS
Indianae@canneslions.com
Press Portal:
press.canneslions.com
Awards enquiries:
awards@eurobest.com
Notes to editors:
About LIONS
LIONS is the global platform that champions creativity and marketing effectiveness for growth. We help businesses grow through creative marketing that matters.
We know that creativity can and should be applied across the full marketing mix. Creativity is an impactful business driver - and when it's integrated with a culture of effectiveness, it's a competitive advantage.
Backed by over 150 years of experience and evidence, Cannes Lions, WARC, Effie, Contagious and Acuity - provides the global marketing industry with the definitive benchmarks, intelligence, training and tailored advice needed to grow.
LIONS is part of Informa PLC.
www.lionscreativity.com
About Informa
Informa PLC is a leading international B2B events, digital services and academic research group.
We champion specialists. Through hundreds of market-leading brands, we connect people with knowledge so they can learn more, know more and do more.
We operate in over 30 countries and serve businesses and professionals working in over a dozen specialist markets.
Informa is listed on the London Stock Exchange and is a member of the FTSE 100.
www.informa.com
This year’s Awards received entries from 37 markets across Europe, with work from 25 of those markets making the shortlists. Bosnia & Herzegovina made history at this year’s Awards, with ‘It’s Time to Stop!’ from Via Media for Bingo receiving four shortlists across the Glass: The Award for Change, Creative Strategy and PR Eurobest Awards.
Independent agencies also strengthened their presence within the Awards, receiving more shortlists, underscoring their dynamic creative impact across the European market. And reflecting the growing focus on specialised creativity, the Creative B2B Award, now in its second year, saw a notable rise in participation.
Simon Cook, CEO, LIONS, commented: “This year’s Eurobest shortlists capture European creativity at a transformative moment. From Bosnia & Herzegovina's historic first to the rise of independent agency recognition, the work reflects how creativity is evolving to deliver real impact across the region. We look forward to celebrating the winners that will set the benchmark for creative excellence across Europe at the Eurobest Awards Show.”
Marian Brannelly, Global Director of Awards, LIONS, added: “This year’s shortlists celebrate the rich diversity and depth of ideas shaping Europe’s creative landscape, with a breadth of markets represented, showcasing the region’s cultural richness. These shortlists truly capture the progressive spirit driving creativity forward in the region. Congratulations to all shortlisted entrants and thank you to our Jurors for curating this exceptional body of work.”
The 2025 winners, including the Young Creative Competition winners, will be announced at the Eurobest Awards Show on Thursday 4 December, starting at 2pm GMT (3pm CET/4pm EET). As well as celebrating this year’s winners, the Awards Show will offer behind-the-scenes insights from the Jury. The Awards Show will be accessible via The Work – sign up here for further details.
All shortlists are now available to view exclusively on The Work.
ENDS
Contacts:
Camilla Lambert
PR Director
LIONS
Camillal@canneslions.com
Tash Naidoo
Senior PR Manager
LIONS
Tashn@canneslions.com
Indiana Edwards
PR Coordinator
LIONS
Indianae@canneslions.com
Press Portal:
press.canneslions.com
Awards enquiries:
awards@eurobest.com
Notes to editors:
About LIONS
LIONS is the global platform that champions creativity and marketing effectiveness for growth. We help businesses grow through creative marketing that matters.
We know that creativity can and should be applied across the full marketing mix. Creativity is an impactful business driver - and when it's integrated with a culture of effectiveness, it's a competitive advantage.
Backed by over 150 years of experience and evidence, Cannes Lions, WARC, Effie, Contagious and Acuity - provides the global marketing industry with the definitive benchmarks, intelligence, training and tailored advice needed to grow.
LIONS is part of Informa PLC.
www.lionscreativity.com
About Informa
Informa PLC is a leading international B2B events, digital services and academic research group.
We champion specialists. Through hundreds of market-leading brands, we connect people with knowledge so they can learn more, know more and do more.
We operate in over 30 countries and serve businesses and professionals working in over a dozen specialist markets.
Informa is listed on the London Stock Exchange and is a member of the FTSE 100.
www.informa.com
