Young Lions Competitions announce 2026 winners
Hong Kong SAR takes home first time wins in PR and Media and Norway wins its first Gold in PR
Bolivia and Morocco make their Young Lions Competition debut this year
26 June 2026 - The Cannes Lions International Festival of Creativity has announced its 2026 Young Lions Competitions winners, following seven competitions across four days.
The Competitions, sponsored by Adobe, are designed to challenge younger creatives – aged 30 and under – from every corner of the communications industry and from right across the world.
More than 400 young professionals take part to showcase their talent and achievements on the global stage. Competitors respond to a brief by an NGO, charity or company dedicated to a good cause, and then have just 24 hours to create a campaign. All of the entries have been judged by members of the Cannes Lions Juries during the Festival.
Simon Cook, CEO, LIONS, said “The Young Lions Competitions celebrate the incredible talent and the next generation of creative leaders who make progress possible. Congratulations to every 2026 winner and to all the team that rose to the challenge. We can’t wait to see what the 2027 competitions bring.”
Young Lions Competition winners are as follows:
Design:
The Young Lions Design competition focuses on creating effective, refined and attractive brand identity. This year's brief was set by Re:wild, a global conservation organisation founded alongside Leonardo DiCaprio working across 90+ countries. Re:wild challenged the Young Lions teams to design a flexible visual identity and shareable festival installation that makes nature the headline act.
Gold
‘Re:hold the Earth’
Juan Manuel Linares, Art Director, DAVID, Colombia
Alejandro Orjuela, Copywriter, Isla, Colombia
Silver
‘Stand by the Wild’
Alexandre de Sousa, Lead Designer, Bastarda, Portugal
Bárbara Estefânia Fantone, Copywriter, Bastarda, Portugal
Bronze
‘Re:Turn to the Wild’
Minwoo Song, Design Team Lead, STUDIOK110, South Korea
Sumin Kim, Creative Director, STUDIOK110, South Korea
Digital:
The Young Lions Digital competition focuses on building a social-first digital campaign rooted in platform behaviour and cultural participation. Comic Relief challenged teams to reimagine the Red Nose as a symbol of modern activism for Gen Z, transforming what the Red Nose stands for in a world where young people believe change comes from communities, not institutions, and make it something they want to use, share, and shape.
Gold
‘Amaz-on Red Nose’
Moyan Tang, Strategist, Havas Creative China, Mainland China Yue Yin, Senior Strategist, Havas Creative China, Mainland China
Silver
‘Poke Your Nose Where It Matters’
Muhammad Osama Kalam, Associate Creative Director, Digitz Group, Pakistan Tipu Sultan Ajmad Dawood, Associate Creative Director, Digitz Group, Pakistan
Bronze
‘The Clowns Count’
Jule Gerlach , Art Director , Jung Von Matt, Germany
Finn Mangels, Concept Creative, Jung Von Matt, Germany
Film:
The Young Lions Film competition challenges teams to create an engaging 60-second film ad in 48 hours. This year, Princess Charlene of Monaco Foundation asked competitors to craft a powerful film that ignites behavioural change around water safety by reshaping how people perceive drowning.
Gold
‘A Life in the Picture’
Giorgi Abuladze, Copywriter, SUPERMARKET, Georgia
Luka Mosiashvili, Designer, SUPERMARKET, Georgia
Silver
‘Signs of drowning’
Ingrid Gulaker Skoglund, Copywriter, WAL, Norway
Tage Hogness, Art Director, WAL, Norway
Bronze
‘The Water Watcher’
Máté Tóth, Senior Content Creative, Artificial Group, Hungary
Enikő Lénárd, Junior Art Director, feat., Hungary
Media:
The Young Lions Media competition challenges teams to create a globally scalable media idea. This year, the ABC Global Alliance asked competitors to craft a campaign that makes the undercounting of advanced breast cancer impossible to ignore. Designed for earned media first, with paid media used only to accelerate reach, the media idea should not simply explain the problem; it should make the consequences of missing data tangible.
Gold
‘The note : I'm Here’
Bonkyung Koo, Art Director, Cheil Worldwide, South Korea
Yerin Jang, Art Director, Cheil Worldwide, South Korea
Silver
‘COUNT US BOTH’
Choy Ching Yung, Associate Digital Performance Manager, Carat Media, Hong Kong SAR
Chi Hiu Huen, Planning Manager, Carat Media, Hong Kong SAR
Bronze
‘HandsUp4Uncounted’
Erina Yokota, Art Director, TBWA\HAKUHODO, Japan Riko Uesugi, Copywriter, Uesugi, Japan
Marketers:
The Young Lions Marketers competition challenges teams to create a brand partnership campaign that drives measurable impact. This year, Re:wild— a global conservation organisation founded alongside Leonardo DiCaprio, working across 90+ countries — asked competitors to create a brand partnership campaign that reconnects people to the wild and transforms passive concern into measurable support for the charity.
Gold
‘The wildest bookmate’
Helena Navarro Valero, Marketing Product Manager, Penguin Random House, Spain
Marta Benedito Bernat, Trade Marketing & Global Planning, Penguin Random House, Spain
Silver
‘Google Maps: Earth Mode’
Lydia Yoon, Product Marketing Manager, Google, Canada
Joanne Chen, Product Marketing Manager, Google, Canada
Bronze
‘Back-up the Wild’
Rudrani Bose, Brand Manager, ITC Ltd., India
Payal Mehra, Brand Manager, ITC Ltd., India
PR:
The Young Lions PR competition challenges teams to shift public perception through a powerful communications idea. This year, the United Nations Office for Outer Space Affairs asked competitors to reframe space from a distant frontier to shared infrastructure that people depend on daily to make its governance feel visible, relevant and worth caring about.
Gold
‘The Official Flag of Space’
Sebastian Pandonis, Creative, NoA Anorak, Norway
Jens Østrem, Creative, NoA Anorak, Norway
Silver
‘A safe space for your safe space’
Chiara Huber, Concept Creative, Jung von Matt, Germany
Simon Waldner, Concept Creative, Jung von Matt, Germany
Bronze
‘The UN-billed Space’
Wing Man Ma, Executive, Brand, Edelman, Hong Kong SAR
Ka Wing Kavieng Cheng, Art Director, Edelman, Hong Kong SAR
Print:
The Young Lions Print competition challenges young creatives to produce a stand-out, captivating and unique print ad. This year’s brief was provided by Princess Charlene of Monaco Foundation and challenged competitors to reframe water safety by transforming how people recognise danger around water.
Gold
‘A Guide to the Signs’
Hannah Murphy, Art Director, TBWA\Ireland, Ireland
Kate Dempsey, Copywriter, TBWA\Ireland, Ireland
Silver
‘Where you look matters’
Max Knutssøn, Creative, Revolt London, Denmark
Nikolaj Leongard, Art Director, VML Copenhagen, Denmark
Bronze
‘Inflatables’
Gavriela Mousouraki, Art Director, The Newtons Laboratory, Greece
Paraskevi Kardatou, Copywriter, Ogilvy Greece, Greece
All winners will also be available to view on The Work and the Press Portal. More about the Young Lions Competitions can be found here: www.canneslions.com/learning/competitions.
ENDS
Contacts:
Camilla Lambert
PR Director
LIONS
Camillal@canneslions.com
Tash Naidoo
Senior PR Manager
LIONS
Tashn@canneslions.com
Press Portal:
press.canneslions.com
Awards enquiries:
awards@canneslions.com
Notes to editors:
About LIONS
LIONS is the global platform that champions creativity and marketing effectiveness for growth. We help businesses grow through creative marketing that matters.
We know that creativity can and should be applied across the full marketing mix. Creativity is an impactful business driver - and when it's integrated with a culture of effectiveness, it's a competitive advantage.
Backed by over 150 years of experience and evidence, Cannes Lions, WARC, Effie, Contagious and Acuity - provides the global marketing industry with the definitive benchmarks, intelligence, training and tailored advice needed to grow.
LIONS is part of Informa PLC.
www.lions.co
About Informa
Informa PLC is a leading international B2B events, digital services and academic research group.
We champion specialists. Through hundreds of market-leading brands, we connect people with knowledge so they can learn more, know more and do more.
We operate in over 30 countries and serve businesses and professionals working in over a dozen specialist markets.
Informa is listed on the London Stock Exchange and is a member of the FTSE 100.
www.informa.com
The Competitions, sponsored by Adobe, are designed to challenge younger creatives – aged 30 and under – from every corner of the communications industry and from right across the world.
More than 400 young professionals take part to showcase their talent and achievements on the global stage. Competitors respond to a brief by an NGO, charity or company dedicated to a good cause, and then have just 24 hours to create a campaign. All of the entries have been judged by members of the Cannes Lions Juries during the Festival.
Simon Cook, CEO, LIONS, said “The Young Lions Competitions celebrate the incredible talent and the next generation of creative leaders who make progress possible. Congratulations to every 2026 winner and to all the team that rose to the challenge. We can’t wait to see what the 2027 competitions bring.”
Young Lions Competition winners are as follows:
Design:
The Young Lions Design competition focuses on creating effective, refined and attractive brand identity. This year's brief was set by Re:wild, a global conservation organisation founded alongside Leonardo DiCaprio working across 90+ countries. Re:wild challenged the Young Lions teams to design a flexible visual identity and shareable festival installation that makes nature the headline act.
Gold
‘Re:hold the Earth’
Juan Manuel Linares, Art Director, DAVID, Colombia
Alejandro Orjuela, Copywriter, Isla, Colombia
Silver
‘Stand by the Wild’
Alexandre de Sousa, Lead Designer, Bastarda, Portugal
Bárbara Estefânia Fantone, Copywriter, Bastarda, Portugal
Bronze
‘Re:Turn to the Wild’
Minwoo Song, Design Team Lead, STUDIOK110, South Korea
Sumin Kim, Creative Director, STUDIOK110, South Korea
Digital:
The Young Lions Digital competition focuses on building a social-first digital campaign rooted in platform behaviour and cultural participation. Comic Relief challenged teams to reimagine the Red Nose as a symbol of modern activism for Gen Z, transforming what the Red Nose stands for in a world where young people believe change comes from communities, not institutions, and make it something they want to use, share, and shape.
Gold
‘Amaz-on Red Nose’
Moyan Tang, Strategist, Havas Creative China, Mainland China Yue Yin, Senior Strategist, Havas Creative China, Mainland China
Silver
‘Poke Your Nose Where It Matters’
Muhammad Osama Kalam, Associate Creative Director, Digitz Group, Pakistan Tipu Sultan Ajmad Dawood, Associate Creative Director, Digitz Group, Pakistan
Bronze
‘The Clowns Count’
Jule Gerlach , Art Director , Jung Von Matt, Germany
Finn Mangels, Concept Creative, Jung Von Matt, Germany
Film:
The Young Lions Film competition challenges teams to create an engaging 60-second film ad in 48 hours. This year, Princess Charlene of Monaco Foundation asked competitors to craft a powerful film that ignites behavioural change around water safety by reshaping how people perceive drowning.
Gold
‘A Life in the Picture’
Giorgi Abuladze, Copywriter, SUPERMARKET, Georgia
Luka Mosiashvili, Designer, SUPERMARKET, Georgia
Silver
‘Signs of drowning’
Ingrid Gulaker Skoglund, Copywriter, WAL, Norway
Tage Hogness, Art Director, WAL, Norway
Bronze
‘The Water Watcher’
Máté Tóth, Senior Content Creative, Artificial Group, Hungary
Enikő Lénárd, Junior Art Director, feat., Hungary
Media:
The Young Lions Media competition challenges teams to create a globally scalable media idea. This year, the ABC Global Alliance asked competitors to craft a campaign that makes the undercounting of advanced breast cancer impossible to ignore. Designed for earned media first, with paid media used only to accelerate reach, the media idea should not simply explain the problem; it should make the consequences of missing data tangible.
Gold
‘The note : I'm Here’
Bonkyung Koo, Art Director, Cheil Worldwide, South Korea
Yerin Jang, Art Director, Cheil Worldwide, South Korea
Silver
‘COUNT US BOTH’
Choy Ching Yung, Associate Digital Performance Manager, Carat Media, Hong Kong SAR
Chi Hiu Huen, Planning Manager, Carat Media, Hong Kong SAR
Bronze
‘HandsUp4Uncounted’
Erina Yokota, Art Director, TBWA\HAKUHODO, Japan Riko Uesugi, Copywriter, Uesugi, Japan
Marketers:
The Young Lions Marketers competition challenges teams to create a brand partnership campaign that drives measurable impact. This year, Re:wild— a global conservation organisation founded alongside Leonardo DiCaprio, working across 90+ countries — asked competitors to create a brand partnership campaign that reconnects people to the wild and transforms passive concern into measurable support for the charity.
Gold
‘The wildest bookmate’
Helena Navarro Valero, Marketing Product Manager, Penguin Random House, Spain
Marta Benedito Bernat, Trade Marketing & Global Planning, Penguin Random House, Spain
Silver
‘Google Maps: Earth Mode’
Lydia Yoon, Product Marketing Manager, Google, Canada
Joanne Chen, Product Marketing Manager, Google, Canada
Bronze
‘Back-up the Wild’
Rudrani Bose, Brand Manager, ITC Ltd., India
Payal Mehra, Brand Manager, ITC Ltd., India
PR:
The Young Lions PR competition challenges teams to shift public perception through a powerful communications idea. This year, the United Nations Office for Outer Space Affairs asked competitors to reframe space from a distant frontier to shared infrastructure that people depend on daily to make its governance feel visible, relevant and worth caring about.
Gold
‘The Official Flag of Space’
Sebastian Pandonis, Creative, NoA Anorak, Norway
Jens Østrem, Creative, NoA Anorak, Norway
Silver
‘A safe space for your safe space’
Chiara Huber, Concept Creative, Jung von Matt, Germany
Simon Waldner, Concept Creative, Jung von Matt, Germany
Bronze
‘The UN-billed Space’
Wing Man Ma, Executive, Brand, Edelman, Hong Kong SAR
Ka Wing Kavieng Cheng, Art Director, Edelman, Hong Kong SAR
Print:
The Young Lions Print competition challenges young creatives to produce a stand-out, captivating and unique print ad. This year’s brief was provided by Princess Charlene of Monaco Foundation and challenged competitors to reframe water safety by transforming how people recognise danger around water.
Gold
‘A Guide to the Signs’
Hannah Murphy, Art Director, TBWA\Ireland, Ireland
Kate Dempsey, Copywriter, TBWA\Ireland, Ireland
Silver
‘Where you look matters’
Max Knutssøn, Creative, Revolt London, Denmark
Nikolaj Leongard, Art Director, VML Copenhagen, Denmark
Bronze
‘Inflatables’
Gavriela Mousouraki, Art Director, The Newtons Laboratory, Greece
Paraskevi Kardatou, Copywriter, Ogilvy Greece, Greece
All winners will also be available to view on The Work and the Press Portal. More about the Young Lions Competitions can be found here: www.canneslions.com/learning/competitions.
ENDS
Contacts:
Camilla Lambert
PR Director
LIONS
Camillal@canneslions.com
Tash Naidoo
Senior PR Manager
LIONS
Tashn@canneslions.com
Press Portal:
press.canneslions.com
Awards enquiries:
awards@canneslions.com
Notes to editors:
About LIONS
LIONS is the global platform that champions creativity and marketing effectiveness for growth. We help businesses grow through creative marketing that matters.
We know that creativity can and should be applied across the full marketing mix. Creativity is an impactful business driver - and when it's integrated with a culture of effectiveness, it's a competitive advantage.
Backed by over 150 years of experience and evidence, Cannes Lions, WARC, Effie, Contagious and Acuity - provides the global marketing industry with the definitive benchmarks, intelligence, training and tailored advice needed to grow.
LIONS is part of Informa PLC.
www.lions.co
About Informa
Informa PLC is a leading international B2B events, digital services and academic research group.
We champion specialists. Through hundreds of market-leading brands, we connect people with knowledge so they can learn more, know more and do more.
We operate in over 30 countries and serve businesses and professionals working in over a dozen specialist markets.
Informa is listed on the London Stock Exchange and is a member of the FTSE 100.
www.informa.com
